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Annual Review 2004

 
 
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International
2004 Highlights*
#1 life insurer in Mexico
#1 variable universal life writer in South Korea
#3 annuities writer in Chile
#4 group life insurer in India
#4 life insurer in Brazil (in new business growth)
Business Profile
Operations in Argentina, Brazil, Chile, China, Hong Kong, India, Indonesia, Mexico, South Korea, Taiwan and Uruguay
Serves more than 9 million customers around the world
MetLife International’s story is all about growth and building for the future, while at the same time delivering reasonable and dependable profits. 2004 was a solid year for International, with $156 million in operating earnings and coverages on more than 9 million people outside the U.S.
Focusing on attractive emerging markets in both developed and emerging economies, MetLife International is building a global MetLife brand. In 2004, very strong sales were the hallmark of International, up 47% over the prior year and well-diversified by country.
In 2004, International’s career agency, broker and group insurance businesses remained the core of International’s operations, accounting for well over 85% of International sales. In the last two years MetLife has begun to build alternative distribution as a key part of its International strategy and in 2004, significantly expanded that part of the business. Telemarketing was launched in China, India, Indonesia and Mexico, while in South Korea, MetLife pioneered its first television home shopping distribution channel. Bancassurance was launched in Brazil, and expanded in Taiwan and South Korea.
Several key markets underlie MetLife International’s strategy for the future. The first is Mexico, where in 2002 MetLife bought Aseguradora Hidalgo and became the largest life insurer in the country. Today, Mexico is MetLife’s most important country outside the U.S. in terms of earnings. In 2004, MetLife was approved to establish a pension company in Mexico and MetLife plans to enter the market in 2005. MetLife also plans to grow the size and profitability of its private institutional business in Mexico.
The South Korean market, the 7th largest insurance market in the world, continues to be attractive. During 2004, MetLife successfully completed the professionalization of its sales agents, and grew the agency force from 1,602 to 3,491. MetLife plans on continuing to grow the professional sales force and expanding telemarketing and bancassurance. South Korea has led International in insurance sales and MetLife was the leading seller of variable universal life (VUL) there during 2004, as well as the first to introduce the VUL product in South Korea, which accounted for approximately 60% of MetLife International’s 2004 sales in South Korea. In 2004, MetLife acquired a 34% stake in SEIAK, a South Korean asset management company.
During 2004, MetLife bought a 49% stake in a Chilean brokerage operation, BancoEstado Corredora de Seguros, which included a long-term arrangement to distribute products through BancoEstado. BancoEstado serves a client base of more than eight million through the most extensive network of bank branches in Chile. This alliance will help MetLife grow its customer base in Chile, as well as its individual and group life insurance businesses, and will diversify the company’s portfolio of products. For group insurance, it raises MetLife’s position from 17th to 2nd based on total premium.
Brazil shows excellent promise as well. MetLife is the 4th fastest growing life insurer in Brazil, capturing 12% of all new life business written. MetLife plans to launch worksite marketing initiatives for government workers in Brazil. MetLife also launched new bank distribution in Brazil through an agreement made recently with Bank Boston.
MetLife’s business in India continues to grow, and in 2004 MetLife successfully launched its group business. Within seven months of launch, MetLife rose to 4th in this market. Finally, in 2004 MetLife International successfully launched its China operation, established a professional agency force there and is currently piloting a telemarketing program.
An important ingredient in International’s strategy is to create common systems, platforms and processes and last year, MetLife made significant progress in standardizing those platforms in several areas, including customer service, finance, and investments.
By 2010, International plans to attain leadership (top 5 in new business sales) in three to six countries, serving 30 million MetLife customers.
*Sources include country trade associations, government regulatory agencies and company data.
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